Branding and Collateral

Defining your brand is one of the most important things you can do. Products are just items and how you select and connect them helps the viewer identify what’s right for them, what feels like it sits right or expresses something about them. Today I worked on a few branding items including some collateral materials that I feel help exemplify the curated, archival collection that has amassed over three decades. I think it has the look and feel Ive been trying to tell the story of; the timeline of an item and why its special, where its been, how and why it was found and how its gotten to you.